What Are DNAs Really Costing Your Practice? | TurnUp ROI Calculator
Free 60-second ROI calculator

DNAs are quietly costing the average surgery £40k+ a year. What's your number?

Every empty chair costs a UK practice around £150 an hour in lost production. Add short notice cancellations and gaps in the diary, and the yearly total is far bigger than most owners realise. See yours in 60 seconds.

4 short questions, no admin. Your numbers appear instantly
See the exact revenue TurnUp can recover for you
No card, no sales pitch, no commitment

Free. 60 seconds. No card needed.

👩‍💼

"With TurnUp we hit 97% chair occupancy across the group for the first time."

Lies Cabooter · CEO, Mond Dental (30 practices)

Revenue Recovery Calculator

Answer 4 short questions to see your numbers

Step 1 of 5 0%
How many dentists work in your practice?
What's your estimated DNA / FTA rate?
What's your average revenue per appointment?
How many appointments do you book per day across the practice?
Where should we send your Revenue Recovery Report?

Please enter your name.

Please enter your practice name.

Please use your work email (no Gmail, Hotmail, etc).

No spam. We only use this to send you your personal report.

Your Revenue Recovery Estimate

Revenue You Can Recover
·
Per year
Front Desk Hours Saved
·
Per week
Extra Patients Per Month
·
From refilled slots
Return On Investment
·
·

An estimate based on our own customer data.

Want to see how TurnUp does this?

A 15-minute demo walks you through the platform: how the prediction works, what goes out to patients automatically and how freed-up slots get refilled. No pressure.

Book a demo →
The hidden cost

A DNA isn't an inconvenience. It's a revenue leak.

Most practices underestimate what an empty chair really costs. It isn't only the lost appointment. It's the clinical hour you can't resell, the front desk time spent chasing rebookings, and the treatment plan that stalls.

10-17%

Typical DNA / FTA rate

The share of appointments missed without notice across UK practices. High performers sit below 8%. Deprived areas run higher.

£150

Lost per empty chair hour

Average production a UK practice loses for every hour a chair sits idle, before you count front desk time and stalled treatment plans.

15 hrs

Front desk time each week

Reception hours burned every week ringing patients, working the short notice list and plugging gaps in the diary by hand.

1 in 6

Patients record a DNA

Roughly one in six NHS dental patients misses at least one appointment a year. Every miss is a slot another patient wanted.

Sources: peer-reviewed NHS dental attendance data and UK dental practice benchmarking, 2024 to 2026.

How TurnUp works

Stop chasing DNAs. Let TurnUp handle the diary.

TurnUp connects to your practice management software, predicts which appointments are heading for a DNA, and refills the gaps automatically. Your team does not lift a finger.

1
🔌

Connect

TurnUp plugs straight into your practice management software. No data migration, no new system for your team to learn, live within a week.

2
🔮

Predict

Our model reads your diary and flags the appointments most likely to become a DNA or FTA, before it happens, so you have time to act.

3
📱

Confirm

High-risk patients get personalised, automated reminders that actually get a reply. Earlier cancellations mean more time to refill.

4

Replace

When a slot frees up, TurnUp offers it to the right patients on your short notice list and books them in. Empty chair time becomes paid work.

What practices say

Real numbers. Real practices.

DNA rate: 4% to 1%

"Within two months of switching on TurnUp, our DNA rate dropped from 4% to 1%. The chair is just full now."

Practice Manager
Practice Manager
Multi-surgery clinic
Saves 3h admin / day

"The constant ringing round and manual rescheduling has almost completely gone. The front desk runs so much more smoothly."

Front desk lead
Annelies
Front of House, Novodental
Front desk freed up

"Our front desk team isn't stuck on the phone all day anymore. They can give real attention to patients walking in."

👨‍💼
Jacco Nagelkerke
Turnova
+15% productivity

"It's like having an extra team member running the whole diary, 24/7, without the extra cost."

Lander Baele
Lander Baele
Dentist, Novodental
Good to know

Questions practice owners ask

How is the recoverable figure worked out? +
We take your daily appointment volume across 220 working days a year, then apply your DNA rate and your average appointment value. Of that loss we count up to 72% as recoverable, with a residual DNA rate of 1%, because zero is not realistic. These are gross revenue figures, not profit. It is a conservative estimate, not a promise, and what you achieve depends on your diary, your patient list and your waiting list.
What actually counts as a DNA or FTA? +
A DNA (Did Not Attend) or FTA (Failed to Attend) is an appointment a patient misses without cancelling in time to refill it. A Short Notice Cancellation hits the practice the same way. TurnUp targets all three by predicting the risk early and refilling the slot fast.
Does it work with our practice management software? +
Yes. TurnUp integrates directly with your practice management software, so predictions and refills run inside the diary your team already uses. There is nothing new to log into and no data migration.
How quickly can we go live? +
Most practices are live within a week. There is no migration and no change to how your front desk works day to day. TurnUp runs quietly in the background.
Is patient messaging GDPR compliant? +
Yes. Reminders and refill messages are treated as service communications tied to a patient's ongoing care, so they sit within UK GDPR and PECR rules. Your data stays inside your systems.
What kind of ROI should we expect? +
Practices typically recover several multiples of what TurnUp costs, with a payback period measured in weeks rather than months. Your calculator result gives a tailored estimate based on what our customers achieve.

Find out what your diary is leaving on the table

60 seconds. No card. You'll see your annual recoverable revenue, your ROI and your payback period, for free.

🔒 GDPR compliant ✓ No spam, ever ✓ Free calculator ✓ No card needed