Because time in healthcare matters.
We are TurnUp. And we started from a frustration we couldn't shake. No-shows. Last-minute cancellations. Empty slots in schedules. Long waiting lists. And the nagging feeling that, somewhere in between all of this, people are waiting for care that could have happened sooner.
What bothered us wasn't just inefficiency on paper. It was the gap it creates in real life. Care providers carefully plan their days, wanting to help as many people as they can, only to end up with gaps they never asked for. Meanwhile, patients keep waiting, sometimes longer than they should.
We've spent a lot of time talking to people in healthcare. People who care deeply about doing their job well. About using their time to actually help someone. And we kept hearing the same thing. When schedules don't match reality, time quietly slips away. Not as a system issue, but as something people feel every day.
When time is lost in healthcare, it's never just neutral. It means someone waits longer. Care gets pushed back. Frustration builds, on both sides.
We don't think that should be normal. Because time in healthcare isn't just a resource you manage. It affects access, trust, and ultimately the care people receive.
Transforming Healthcare Scheduling
TurnUp is more than a scheduling tool. We believe healthcare works best when time is treated with care. When schedules are reliable, flexible and built around real-life situations, professionals can focus on what they do best. Caring for people, not managing empty time blocks.
Our mission is to reduce wasted capacity in healthcare, not for the sake of efficiency alone, but to improve access to care. By making better use of available time, we help practices work more smoothly and enable patients on waiting lists to receive care sooner.
Because when time is used well, everyone benefits. Care providers, patients, and the system as a whole.
Meet our team
TurnUp was founded by three driven entrepreneurs who came together around a shared frustration with how time is used in healthcare. Today, that frustration is shared by an incredible team of people who all play a role in making a real difference. Every member of the team brings their own perspective, skills and commitment to improving how care is scheduled and delivered.
